Poor, poor CBC. Sometimes you appear so very far out of your depth.
The Globe and Mail is reporting that the beloved Hockey Night in Canada theme has been licensed by CTV for us in their TSN hockey broadcasts. In other words, CBC basically gave CTV a nice little gift-wrapped gold brick under the pretense of taking a ‘hard line’ with its talent. They gambled, and they failed. Which makes it an appropriate moment for this:
First they lose the Olympics to CTV, and now the HNIC theme. Soon, there might not be any reason left to watch CBC.
I’m a bit torn about this. On the one hand, it’s great that the theme has been saved, and will continue to be associated with hockey. On the other hand, HNIC was a package deal. The theme was a integral part, but it was really the sum total that was so magical. A pyrrhic victory, at any rate. The theme lives on, but a Canadian institution has been damaged. And I still can’t believe how boneheaded CBC has been about this whole debacle.
Thanks to CN for the link.
colossal fail. wow.
June 9th, 2008 at 3:55 pmA bittersweet victory. I think this whole fiasco is indicative of back room plans to privatize the CBC. And it going to be hard to fight against it when they infuriate their supporters every step of the way.
June 9th, 2008 at 4:51 pmThe real reason that CBC didn’t renew its license for the song is because the song’s composer currently has a $2.5M lawsuit against the CBC for violating terms of use by selling ringtones and other infractions. CBC said it would only renew the license if the composer dropped the lawsuit, probably under the impression that no one else would license the song… whoopsies!
June 9th, 2008 at 9:24 pmOnce again, you’ve used the failboat at just the right time. This is seriously a failboat. Can’t wait to hear Pierre Mcguire call us in for the HNIC theme song and then we’ll watch the incredible match up of Anaheim and Tampa Bay on a Tuesday night.
June 10th, 2008 at 7:10 amYou seemed to have over looked the jingle writer I guess she had no obligation(s),of course not her’s was to the money.SHOW ME THE MONEY…..
June 10th, 2008 at 7:29 pm